Facebook Advertising 101: Understanding the Basics of Ad Formats and Guidelines
As the largest social networking site in the world, Facebook has revolutionized the way we connect and communicate with others. One of the platform's most powerful features is the ability to run ads, which can be incredibly useful for businesses looking to market their products or services to a wide audience. It’s easy to create Facebook ads
using tools like Vista Create.
But before diving into the world of Facebook ads, it's important to understand what types of promotional campaigns are available and which ones you can and cannot run.
Let’s find out!
What You Need to Get Started
To be able to promote your business on the social platform, you will need a few things:
A Facebook Business Manager Account: This is where you will manage your advertising account, create and manage your ad campaigns, and track your results.
A Facebook Page: You will need a Facebook Page to run ads on Facebook. If you don't have a Page, you can create one within your Facebook Business Manager account.
A Payment Method: You will need to add a payment method to your Facebook advertising account to pay for your ads. The social platform accepts various payment methods, including credit/debit cards and PayPal.
Once you have these elements in place, you can get down to designing the visuals, writing copy, creating campaigns, etc. It's important to note that Facebook has specific guidelines and policies for running ads on their platform. We’ll get to that in a moment but for now let’s see what types of ads you can run.
Types of Facebook Ads Available
There are a variety of options available. The most basic type of Facebook ad is a sponsored post, which allows you to boost the visibility of a post you've already created on your business page. But the platform has so much more to offer.
Image ads are the most common type of Facebook ad. They consist of a single image and some text. You can choose from a variety of image sizes and aspect ratios. When creating an image ad, make sure your image is eye-catching and relevant to your audience. The text should be clear and concise, and your call-to-action should be prominent.
Video ads allow you to share a more in-depth message with your audience. You can create videos up to 240 minutes long, but shorter videos tend to perform better. When creating a video ad, it's essential to capture your audience's attention quickly. Use eye-catching visuals, clear messaging, and a strong call-to-action to encourage users to take action.
Carousel ads allow you to showcase multiple images or videos in a single ad. Users can swipe through the images or videos to see more. When creating a carousel ad, think about how you can use the format to tell a story or showcase multiple products. Make sure each image or video is strong enough to stand on its own but also works together as part of the carousel.
Collection ads showcase products in a way that allows users to browse and shop without leaving Facebook. When creating a collection ad, make sure your products are visually appealing and well-organized. Use high-quality images and clear product descriptions to encourage users to click through to your website.
Facebook’s Guidelines for Running Ad Campaigns
The platform has specific guidelines and policies in place to ensure that all ads are safe, trustworthy, and non-discriminatory. Here are some of the key guidelines you should be aware of:
Prohibited Content: Facebook prohibits certain types of content in their ads, including illegal products or services, adult content, discriminatory content, and misleading or false content.
Image Guidelines: Images used in Facebook ads must meet specific guidelines related to image quality, size, and content. Images should be relevant to the ad's message, high-quality, and not overly graphic or violent.
Ad Copy Guidelines: Ad copy should be concise, truthful, and clearly communicate the ad's message. Facebook prohibits certain types of language, including profanity, threats, and harassment.
Targeting Guidelines: Facebook has specific guidelines for targeting users with ads. Advertisers must comply with anti-discrimination laws and cannot target users. based on sensitive categories, including race, ethnicity, religion, sexual orientation, and health.
Landing Page Guidelines: Ads must link to landing pages that are relevant to the ad's message and comply with Facebook's community standards and ad policies.
Compliance: Advertisers are responsible for complying with Facebook's ad policies and guidelines. Failure to comply can result in ad rejection or account suspension.
Facebook ads can be a powerful tool for businesses looking to reach a massive audience. By understanding what types of ads you can and cannot run, the various formats available, etc., you can create ads that are tailored to your audience and designed to achieve your goals.