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markup Calculator

Markup Calculator

The calculator will try to estimate the total profit, markup, cost, and revenue on the basis of the product’s markup price.


To Calculate:





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The markup calculator is the advanced tool that allows you to calculate revenue and profit that depends on cost and markup of your product. All you need to enter any two values in the above calculator to calculate the cost markup percentage, cost, revenue, profit and margin.

Well, give a read to this article to know the basics of markup, how to calculate markup, markup formula, percentage markup calculator and much more.

What is mark up?

In the simplest form, the markup is identified as the profit that any company makes. Whenever you are manufacturing or buying a product and then sell it in the market after refining you are for sure going to change the price in order to earn some profit. Such an added cost over the actual and total price of the product is recognized as markup.

Markup formula:

Other than the markup percentage calculator there is another option known as Markup Percentage Formula or markup formula. It serves you a chance to calculate your earned. It can be expressed as:

  • Markup formula = sale price – actual cost.
  • Markup percentage = sale price – actual cost / unit cost * 100.

In order to make retail markup calculation with the help of formula you just have to minus the actual price from the sale price and divide by the unit cost. The answer will be multiplied by 100. The final results will indicate the markup percentage. To balance all the expenses of your business and generate profit you have to calculate the markup on a regular basis.

Markup vs Margin?

If you are running any Business firm, then you might get confused between margin and markup. Both factors are important to set the final price and to measure the cost of production. But, a margin vs. markup chart and evidence from the research shows that these two factors reflect profit in different ways.

Basic difference:

Markup deals with the price for the customer but margin analyzes the financial value of the business. Margin will be present behind the scenes and provides an accurate idea about actual earnings but the markup is on the screen and usually miscalculates earnings. But the markup is where any business should get started. It’s a relaxed and easy method to wrap your head around. Once you put on markups, you can evaluate how that affects your margins. With the help of margins, you can predict your profit easily but markup may lead to prominent ups and downs in your profits.


When you calculate margin and markup you can not only cover expenses but also earn a handsome profit. Margins and markups interrelate in an expectable way. Each markup relates to a specific margin and vice versa. Moreover, Markups are permanently greater than their equivalent margins.

Margin vs. Markup chart:

To effortlessly discover the markups that are related to margins, use this margin vs. markup chart:

Markup Margin
15% 13%
20% 16.7%
25% 20%
30% 23%
33.3% 25%
40% 28.6%
43% 30%
50% 33%
75% 42.9%
100% 50%

Did you know?

  • Whenever you sell any product the earned money is known as revenue. In the income statement, it is the top line that represents only your earnings before deductions.
  • Your total expense regarding your products and provided services known as the Cost of goods sold (COGS).
  • Once you pay all the expenses for manufacturing a product, the remaining amount is your Gross profit.

These three terms will assist you in understanding the basic difference between margin and markup.

About markup calculator:

Whenever you want to calculate markup, you need to look for something that delivers you error-free results. We provide you the best markup percentage calculator that follows a standardized markup formula to deliver the most precise outcomes for your quires. Our markup cost calculator has the ability to calculate the markup percent, which is the amount of over-all cost and symbolized by profit. The calculation will be based on the selling price of any product and the actual cost.

How to calculate markup percentage with this Calculator?

All you have to do is to open this retail markup calculator and follow some simple steps. Everyone knows the amount they invested in the manufacturing of the products. Open the calculator. Two boxes will be given. One is for the input values and the other will display the answer to your quires as an output. This tool demands you to enter only two known inputs to know the remaining percentages

To calculate markup percentage and profit:

Whenever you invest money in any business you will be interested in calculating your profit and markup percentage. So here is the solution!


  • In the very first step, you just have to enter the total cost. It is the very first option in the input table. You can enter the amount manually or can change the value by clicking the arrows present in the calculator.
  • Right after you have to enter the revenue. It is your total income. Add it manually and if you want to change the amount you can click the arrow.
  • Hit the calculate button.


  • You will get a markup percentage.
  • Tool will give the total earned profit.
  • The last output will be the margin percentage.

To calculate cost and revenue:

If you want to earn a specific amount of profit,you must know the required production cost. We cater your need precisely here:


  • Enter the markup percentage in the given place.
  • Enter the profit.
  • Hit the calculate button.


  • The actual cost will come out as a first output.
  • Total revenue will come out as a second output
  • In the end, the margin percentage will be displayed as well.

To calculate the revenue and profit:

It is the case in which you will have the total earned amount without expenses and the earned profit after expense.


  • Enter the total actual cost for manufacturing.
  • Enter the markup percentage.
  • Hit the calculate button.


  • Revenue will be given in dollars as an output.
  • Profit will be displayed after subtracting the expenses.
  • The margin percentage will be displayed at the end.

To calculate the cost and mark up:

It is the option when you want to calculate a production cost and markup percentage according to the estimated profit and revenue.


  • Enter the revenue amount.
  • Enter the earned or expected profit.
  • Hit the calculate button


  •  The actual or required cost of manufacturing will be displayed as an output.
  • The markup percentage will be shown.
  • The margin percentage will be shown at the end.

To calculate cost and profit:

When you have your estimated or real markup percentage and you know the revenue but want to calculate the expected profit and required cost, get help here:


  • Enter the markup percentage
  • Enter the revenue.
  • Hit the calculate button.


  • You will have a total actual production cost
  • You will have the value of earned profit after subtracting the expenses.
  • Last output will be the margin percentage

To calculate markup and revenue:

Markup percentage and revenue play a significant role in any balance sheet. You can calculate these factor with our calculator within the second


  • You have to enter the total actual cost of manufacturing
  • Enter the earned profit
  • Hit the calculate button


  • Markup ratio will come out in percentage
  • Revenue will come out in dollars
  • You will have a margin percentage as well.


Out of four inputs i.e. cost, markup, revenue and profit, you just have to enter the two known values. Unknown values along with the margin percentage will be calculated automatically.

What is the Average Markup Price?

As we define markup is the relationship between the marketing price and the actual cost, there is not at all such an average markup price. Reasonably, there is an average markup percentage that is 50%.


  • For example, two production houses may sell, unlike goods, at a 50% markup. If the cost of one item is $10, the marked-up selling price according to markup equation will be: $15 ($10 x .50 = $5 + $10 = $15).
  • If you spend $20 on your manufacturing, the marked-up selling price according to equation will be: $30 ($20 x .50 = $10 + $20 = $30).


In the above examples, it can be observed that, two products with different costs will also have different selling prices, even if the markup is the same (50%). To calculate the selling price for the manufactured items, simply use our free price Markup Calculator. You just have to enter the cost and the preferred markup percentage, the calculator will produce the marketing price.

How to calculate markup:

Other than the pricing markup calculator you can do it manually as well. For by hand calculations you just have to follow the markup formula as below;

  • If the cost of goods sold is $40.
  • Revenue is $50
  • Gross profit will be: $50 – $40 = 10$
  • Divide profit by COGS. $10 / $40 = 0.25.
  • Now Calculate percentage: 0.25 * 100 = 25%.

The markup formula is as follows: markup = 100 * profit / cost. When you multiply by 100 the result will come out in percentage but not as a fraction: 25% is the same as 0.25 or 1/4 or 20/80. This is a simple percent increase formula.

  • If you don’t know the profit, but the cost and revenue are known then the formula for profit. Profit = revenue – cost and the markup formula becomes: markup = 100 * (revenue – cost) / cost.
  • And finally, to calculate selling price, then revenue = cost + cost * markup / 100.

Go forward and just enter different numbers into our mark up calculator. Fill in any two fields, and the remaining ones will be mechanically calculated to avoid the pressure of by hand markup calculation.

Markup by specific industries:

Markups are on every product you have bought but there is nothing as a common markup. For the same products, different sellers define markups in the same way. Cost structures tend to be similar, so there is little difference between stores. As a common rule, if unit costs are low, markups will be low as well.

  • Grocery stores normally have a percent markup.
  • Restaurants have a 60 percent markup for food items.
  • Jewelry manufacturing usually has a 50 percent markup.

It is important to note that high markup percentage do not always mean high profits. For example, the restaurant industry uses comparatively greater markup ratios, but the profitability is generally low as evident by markup calculation formula.


How do you calculate a 20% markup?

In order to calculate the 20% markup, we need to multiply the original amount with 0.2. doing this will get you to the actual markup. The other method is to multiply the gross amount, inclusive of markup with 1.2 to calculate the total price. If you want to find out the original amount, then by dividing the final price (inclusive of markup) by 1.2 will get you to the original price.

What is a 100% markup?

100% markup means selling the product at twice the original price. If the price of a product is $100, at 100% markup its price will get double and the selling price will be $200. 100% markup can be calculated by using a simple formula. It can be expressed as the cost of the product=$100. $100×100%= $100×1=$100 markup.

What is a good markup percentage?

It can be defined as the sensible amount of profit margin that is affordable by the merchandise and also is a key to have a competitive edge in the market. keeping in mind that there is no compulsion for pricing merchandise. Usually, retailers get 50% markup as it is known as a keystone in trading.

What is the markup pricing strategy?

It is a pricing strategy according to which the additional amount of some certain defined percentage is added to the original price of a product or service to generate profit. This percentage of the additional amount is determined by the firm, generally fixed at the required rate of return.

How much should your markup a product?

For a reasonable markup, you should increase the products according to the cost of manufacturing. For instance, if a product development costs you $100 and you want to generate a 100% markup on it, then you will sell it for $200. This additional $100 other than the manufacturing cost, will be your markup.

What is a good profit margin for a product?

It depends on the type of industry you are involved in. generally, 20% profit margin is considered to be good, 10% and 5% are considered as average and low-profit margins respectively.

How do you add a markup percentage to a product?

Use the equation: cost + the markup percentage * cost. For example, if the cost is $75 and you are using a markup of 60 percent.Multiply $75 times 60 percent.

What is a normal retail markup?

50 percent is the answer. There are no rules for it. Most of the times retailers use 50% markup and call it to trade as the keystone.

What is the markup on appliances?

Generally, in the appliance store, most of the products are ordinarily at between 15 and 20% overcost.

What are the 5 pricing strategies?

Normally, pricing strategies include the five approaches.

  • Cost-plus pricing—just calculating the costs and the addition of a mark-up.
  • Competitive pricing—set a price based on what the opposition charges.
  • Value-based pricing—set a price based on how much the client trusts what you’re marketing is an asset.
  • Price skimming—set a high price and dropping it as the market changes.
  • Penetration pricing—set a low price to move in a competitive market and hovering it in the future.


If you are running any business organization, your success always depends on the amount of profit. for a specific amount of profit, you can calculate the actual amount that needs to be invested. In the same way, to set fair prices you need out a standardized tool. With this free Markup Calculator, you will be able to calculate your ideal markup price.


From Wikipedia, the free encyclopedia – Markup (business) – rice determination (Profit and Markup)

The smallbusiness provided – What Does Markup of Cost Mean – by Amanda McMullen – Using Markup to Determine Retail Price

From the source of AccountingTools – The difference between margin and markup – Explore the ACCOUNTING CPE COURSES & BOOKS

By JAKE FRANKENFIELD, from the source of investopedia (BUSINESS ESSENTIALS – Benefits of Markups