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Markup Calculator

Select and add the values of your products to find the total markup and profit.


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This markup calculator helps you to find how much markup you need to set for your products or services. Also, it functions for calculating profit, margin, revenue, and cost of products. 

What Is The Markup Definition?

“The Markup is the ratio of the profit earned to the cost paid” In the simplest form, the markup is expressed as the profit that any company makes by selling the products or services. It is set to generate some profit. Now don't mix up the markup with profit margin. Markup ratios help to create the pricing strategies for the products or services. A popular pricing strategy is cost-plus pricing. Remember that if the unit costs of products are low, you will have lower markups as well. 

What Is The Markup Formula?

The formula of markup is expressed as: \(\ Markup\ Amount =\ Sale\ Price \ –\ Actual\ Cost\) \(\ Markup\ Percentage =\dfrac{\ 100\times\ Gross profit}{cost}\) If you do not know the gross profit, then use the following formula: \(\ Gross\ Profit =\ Revenue -\ Cost\ of\ Product\)  Once you pay all the expenses for manufacturing a product, the remaining amount is your Gross profit. To calculate revenue use the below-mentioned formula: \(\ Revenue =\dfrac{Cost +\ Cost\times \ Price\ Markup}{100}\) Whenever you sell any product the earned money is known as revenue. Also, the markup percentage calculator is another option for performing quick calculations.

What Is The Difference Between Markup And Margin

If you are in business management, then you might need clarification on margin and markup in price of the products. These two factors reflect profit in different ways. Markup deals with the price for the customer but margin analyzes the financial value of the business. The marginal cost provides an accurate idea about exact earnings but the markup is where any business should get started. With the help of margins, you can predict your profit easily but markup may lead to prominent ups and downs in your profits. These both are indicated as selling terms that can be easily determined with the retail markup calculator. 

Margin vs. Markup Chart:

Markup Margin
15% 13%
20% 16.7%
25% 20%
30% 23%
33.3% 25%
40% 28.6%
43% 30%
50% 33%
75% 42.9%
100% 50%

How To Calculate Markup?

To calculate the markup, follow the below-mentioned steps:
  • Step 1: determine the cost of goods sold (COGS)
  • Step 2: Decide the selling price on which you want to sell the product or service in the market
  • Step 3: Find your gross profit
  • Step 4: Divide the gross profit by the cost to calculate the markup percentage
  • Step 5: Multiply the result by 100 to get the percentage
  • Step 6: Find markup price, using the following formula:
  • \( Markup\ Formula =\ Sale\ Price –\ Actual\ Cost\)
The convenient way to perform the calculation is by using a markup calculator. It provides a quick and efficient solution to streamline your pricing strategy.


Suppose you run an electronic store. You have purchased a smartphone which costs you $300. So, how to find markup amount, percentage, and gross profit to get the profit margin of 20%? Solution: Given that:
  • Profit Margin = 20%
  • Cost Price = $300
First of all, calculate the sales price: \(\ Selling\ Price =\ Cost\ Price +\ Profit\ Margin\) \(\ Selling\ Price =\ 300 +\ 20 \% = $360\) Determine the gross profit:  \(\ Gross\ Profit = \ Revenue \ - \ Cost\) \(\ Gross\ Profit = \ 360 \ - \ 300 = $60\) Now put values in the markup equation: \(\ Markup\ Amount = \ Sales\ Price \ - \ Actual\ Cost\) \(\ Markup\ Amount = \ 360 \ - \ 300= $60\) Find the markup percentage:  \(\ Markup\ Percentage =\dfrac{100 \times \ Gross\ Profit}{Cost}\)  \(\ Markup\ Percentage =\dfrac{100 \times \ 60}{300} =\ 20 \%\)


What Is The Average Markup Price?

As we define markup is the relationship between the marketing price and the actual cost, there is not at all such an average markup price. Reasonably, there is an average markup percentage that is 50%. For example, two production houses may sell, unlike goods, at a 50% markup. If the cost of one item is $10, the marked-up selling price will be $15 ($10 x .50 = $5 + $10 = $15).

What Is A Good Markup Percentage?

It can be defined as the sensible amount of profit margin that is affordable by the merchandise and also is key to having a competitive edge in the market. keeping in mind that there is no compulsion to price merchandise. Usually, retailers get a 50% markup as it is known as a good markup percentage in trading.
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