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ROAS Calculator

ROAS Calculator

Enter the ad revenue, ad spend, and profit margin and the tool will try to calculate the return on ad spend.

Ad spend:



Ad revenue:


Profit margin (Optional):


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The smart ROAS calculator helps you to calculate the return on ad spend absolutely for free. Whether you know your revenue or not, this calculator will certainly calculate the amount that is returned to you for an investment you make in an advertisement.

What Is ROAS?

ROAS is the acronym for “Return On Ad Spend”.

“It refers to the amount of revenue that is earned for every dollar spent on a campaign”

ROAS is a key metric that helps you analyze how effective your running advertisement is. It is a key performance indicator (KPI) in online and mobile marketing, to find what your advertising campaign returning in terms of dollar amount”

How To Calculate ROAS?

ROAS calculation can easily be done using the following formula which is also used by our break even ROAS calculator online.

ROAS = (Revenue Attributable The Ads / Cost of Ads) x 100

Example Problem:

Suppose you earned $5000 by investing $1000 in an online ad campaign. How to find ROAS?


By using the return on ad spend formula, we have:

ROAS = (Revenue Attributable The Ads / Cost of Ads) x 100

ROAS = ($5000 / $1000) x 100

ROAS = 5 * 100

ROAS = 500%

Working of ROAS Calculator:

The following usage guide is packed to let you know how to use this free return on ad spend calculator.


  • Select if you know your revenue or not
  • Now enter the required values in their respective fields
  • Tap Calculate


  • Return on Ad Spend (ROAS)
  • Return on Investment (ROI)
  • Graph and risk warning if any


What Is a Good ROAS?

If the return on ad spend is covering all expenses of the ad campaign, then it is considered a good ROI. However, to continuously calculate ROAS, choosing this return on ad spend calculator is quite simple and a good option.

What Is Breakeven ROAS & How To Calculate It?

When your ROAS is 100%, it is considered to be breakeven. The formula to calculate it is as under:

Breakeven ROAS = Advertising Cost * 100%

Is ROAS Considered As ROI?

No! ROI refers to the return on investment that is made on a whole business. When we talk about the ROAS, it is limited to the return on an ad campaign only and can be instantly calculated by using our ROAS calculator online.


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