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CPC Calculator

Select the parameter and enter required values against it. The tool will instantly calculate the cost per click and other related results.

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An online CPC calculator helps you to calculate cost per click for an internet ads campaign. Not only this but using this tool will let you determine how many clicks and the total cost you got to pay for an online.

What Is CPC?

CPC is a marketing term that means how much it will cost an advertiser if any user clicks on the Ad. More specifically, this technique is used to calculate the price of ‘Click’ on an advertisement banner or created on the webpage. Google Adwords is the most prominent CPC model used across the globe to estimate CPC. But to get accurate cost you need to pay for advertisement, you may subject to this CPC calculator for free.

Cost Per Click Formula:

The following formula can be used to calculate the rate you have to pay per click: CPC = Advertising Campaign Cost / Number of Clicks

Alternative CPC Equation:

If you know the Cost Per Mile (CPM) and Click Through Rate (CTR), you may still calculate cost per click using the equation as under: CPC = (CPM / 1000) / (CTR / 100) = 0.1 * CPM / CTR

How To Calculate CPC?

Using our cost per click calculator will immediately calculate CPC with 100% accuracy. But you must know how to do it manually as well! Suppose you want to run an online advertisement for which you are bound to pay $19000. How to find CPC if you got 1521 clicks on the ad?


Using the CPC calculation formula CPC = Advertising Campaign Cost / Number of Clicks CPC = $19000 / 1521 CPC = $12.49m

Working of CPC Calculator:

Our CPC estimator is loaded with a simple UI that lets you input the required fields without trouble and get accurate results. Let’s find out how! Input:

  • From the first list, choose what you want to calculate (Cost, CPC, or Clicks)
  • After you make your choice, enter the required parameters in their respective fields
  • Tap Calculate


  • CPC (Cost Per Click)
  • Number of Clicks
  • Total cost to run an advertisement


What Is The Difference Between CPC And CPM?

As discussed above, cost per click is the clicks your ad received for a particular advertisement investment. While on the other hand, CPM refers to the cost per mile. It is the cost that you have to pay for every 1000 views on the ad. To better predict these two terms, our CPC calculator will certainly assist you with immediate calculations.

What Is a Good CPC?

On average, a CPC of $1.86 is considered good. However, there are certain factors that may help you in improving cost per click, and are as follows:

  • Test ads through A/B Test
  • Try to include something catchy that resonates with a targeted audience

To regularly keep a record of your CPC calculations, you may use the cost per click calculator for free and numberless times.


From the source Wikipedia: Pay-per-click, Purpose, PPC Statistics, Cost per click From the source Investopedia: Understanding Cost Per Click (CPC), Raise Your Quality Score, Cost Per Click Alternatives, CPC vs. CPM

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